About the Primera

Primera Beteiligungsgesellschaft mbH is the management and investment company of Lars Hebel, Hamburg. The company has existed since 1998 and has repeatedly undergone exciting changes in its focus areas. It started as a classic private investment company for industrial takeovers from insolvency, to SPV for all other investment cases, then over many years in the support and development of startups to today's almost exclusive management company.

Junge startet sein Startup in einem Karton

12 previous investments

Over the last 25 years, Primera or I have directly held 12 investment cases. I managed some of them myself for years.

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Lars Hebel sitzt am Schreibtisch

Management as a service

Today I mainly offer management services. I would like to make my broad and deep know-how available to others.

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+49 151 465 11 754

Just call me. I am personally available.

Or just write an email ...